UnitedLex helps legal teams stay ahead by bringing together legal expertise, data science, and technology.

Founded in 2006 it has become the preeminent business partner for legal, delivering services that achieve value and drive growth for corporate legal departments and law firms in the areas of litigation and investigations, intellectual property, legal operations, and incident response.

What’s significant about the UnitedLEx proposition is it co-creates co-create solutions with its partners that mitigate risk, drive revenue, and optimise business investment—transforming the legal function into a catalyst for success.

This requires many functions working in harmony around the world, including legal and business professionals, data analysts, technologists, and engineers.

It’s this alignment that delivers progress for its clients.

Using the established mark as a foundation for the visual expression we created the simple idea of a series of parallel lines on a dynamic and everchanging journey full of twists and turns until it reaches its conclusion. 

The stark black and white colour palette sits far outside the superficial veneer of its competitors and the integration of the parallel lines into imagery demonstrates how UnitedLex delivers practical and workable solutions across a wide range of sectors and businesses.

Alongside the hero 3D renderings we created a secondary approach to imagery which again surfaced parallel lines but within more natural environments.  This subtler approach allows the identity to flex to specific sectors, but still retain the distinct UnitedLex DNA.

Alongside the visual identity for UnitedLex, Studio Texture also created multiple demand generation campaigns.