Changing perceptions

Changing perceptions

Emergency Reactor

Project
Brand strategy + identity

Date
February 2023

We see our future darkening. Despite all our might, we’ve still not stalled this looming climate emergency.

Emergency Reactor are a group of evidence based activists. 
They’re done with summits and agreements. They’re too polite.
Too political. It all needed a radical rethink.

Emergency Reactor believe a solution has been right in front of us all along. A solution that can get us out of this mess. You’ll need an open mind to consider it, and be prepared to rebel against expectations…

Because that solution is nuclear. And nuclear innovation has evolved.

– It has zero carbon emissions (nuclear energy is clean energy).
– It doesn’t destroy the land. (It has a low carbon footprint.)
– It doesn’t ask much of governments (because it’s inexpensive.)
– It's safe (nuclear is no more risky than wind or solar power.)

From Emergency Reactor’s perspective right here is a positive future.

Courageous thinking needed a brave identity. Intensely bright and unashamedly bold. Once seen this was to be never forgotten. A cute logo was supported by a punk-like expression. In one mode it’s angry and confrontational, in another humorous and informative. A perfect marriage for an identity speaking up for all our futures.

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