Belfast Community Circus School (BCCS) works to transform lives and communities through circus arts and street theatre.

For children and young people, taking part in circus performance enables them to develop the skills, competencies and characteristics needed to thrive in the 21st Century.

BCCS was the leading circus, performance and street theatre organisation in Northern Ireland, but the BCCS brand wasn't performing as it needed to. 

A tired name and homespun identity was holding them back. Studio Texture was invited to create a full rebrand, including name change and coherent brand architecture. 

Adopting the new name of Circusful, alongside a witty brand proposition ‘Come to life at the circus’, set the brand into full swing. Playfulness, theatrics and character all sing together in this purposeful identity. By underscoring ‘us’ in the logotype, the sense of community is reinforced and the platform that supports becomes a springboard for creativity throughout the brand identity. 

A charming and cheeky tone of voice encourages engagement and participation, whilst sensitively offering messages about the meaningful impact of this national treasure.