The University of Birmingham have launched their new £400 million fundraising campaign with a campaign strategy and identity designed by Texture.
Launched at events in Birmingham, London, Hong Kong and New York for alumni and philanthropic givers, with Birmingham Chancellor Lord Bilimoria of Chelsea, CBE, DL, and University of Birmingham Vice-Chancellor Professor Sir David Eastwood.
“Birmingham In Action is deeply rooted in the spirit of giving and contributing to society that is at the heart of our University.” Professor Sir David Eastwood.
The campaign strategy focusses on ‘transforming lives for our generation and the next’ through various local and global programmes over a five year period. A ‘crowd funding’ style approach online, asking what issues you care about, made the wide range of projects and asks, a positive, rather than confusing, aspect of the project.
Birmingham In Action is deeply rooted in the spirit of giving and contributing to society that is at the heart of our University.
Professor Sir David Eastwood
The core idea ‘Birmingham in Action’ utilises the ‘in’ in Birmingham to bring to life various aspects of the campaign. From Birmingham in Cancer, to Birmingham in the treetops, to Birmingham in mind. Or even, join in Birmingham. Using a typeface reminiscent of University, and a simple colour palette of black and orange, the identity allows imagery and film from the fascinating projects to shout louder.
The campaign launched October 2019.